Backdrop AI Terms of Use and Privacy Policy

Date: 2 May 2024

§ 1. INTRODUCTION
These terms of use apply to backdrop-ai.com. Please read all terms carefully before proceeding. By accepting these terms and conditions, you agree to enter into a legally binding agreement with Notd Consulting AB (Backdrop AI) with organisation number 559417-9359.

If you do not accept our terms and conditions, consent shall not be given, the website and its services will not be able to be used in such a situation.

If you wish to cancel the agreement, you can do so as follows:

Contact customer service by e-mail and ask for a cancellation form. This form must be completed and returned.

The conditions set out below are subject to change. Before any changes take effect, users will be notified as follows:

Changes will be announced on the home page.

§ 2. PURPOSE

The purpose of the website is as follows:

Provide AI-generated images and support our users with questions and problems.

§ 3. OWNERSHIP OF THE WEBSITE

The website is owned and managed by Notd Consulting AB (Backdrop AI) as a legal entity based in Halland, Sweden.

§ 4. TERMS OF USE

a) By using this website, you accept the following terms of use and undertake to comply with them. If you do not accept these terms, you should not use this website. We reserve the right to change these terms at any time without prior notice. It is the user's responsibility to regularly review any changes to the Terms of Use.

b) Additional obligations of users: Users shall maintain good behaviour towards each other, material from the website may be downloaded but only for individual use.

§ 5. PERSONAL DATA POLICY

a) The website undertakes to comply with the General Data Protection Regulation (GDPR), which aims, among other things, to protect the fundamental rights and freedoms of individuals.

b) Personal data that will/may be processed:
By accepting these Terms of Use, the User consents to the processing of personal data as follows:

User's first and last name, telephone number and e-mail address, country and postal address.
Sensitive personal data is not authorised to be collected and processed.
c) How the personal data will be processed:
The personal data will be processed for the following purposes:
The personal data will be used for marketing purposes.

d) Third parties:
Users' personal data may be disclosed to third parties, both within and outside the EU/EEA, as follows:

As a provider of AI-generated images, we process personal data in order to provide and optimise our services. This personal data may be shared with third parties both within and outside the EU/EEA.

We may share personal data with social media platforms such as Facebook and Google in order to create adverts for our customers. We may also use retargeting tags on our website to retarget potential customers. This information may be shared with Google Analytics and other analytics tools used to optimise advertising and measure performance.

We take appropriate technical and organisational measures to ensure that personal data is protected when transferred to third parties. We use standard contractual clauses approved by the European Commission and/or other appropriate safeguards to protect the personal data when transferred to third countries outside the EU/EEA.

e) Period for which the personal data will be stored:
Personal data may only be retained for as long as necessary for the purpose.

f) Encryption: The website has a Secure Socket Layer (SSL) certificate which ensures that users' personal data is transmitted in a secure and confidential manner by encrypting the information.

g) Users' rights:

Right to a registry extract:
After giving their consent, users have the right to obtain an extract from the register confirming whether personal data are being processed. If personal data is being processed, users have the right to access it.

Register extracts can be requested from our Data Protection Officer Anton Lang via email info@backdrop-ai.com.

The extract will be provided in written form, either digitally or by post.

Right to information and right to rectification:
After giving their consent, users have the right to contact Backdrop AI (Notd Consulting AB) to find out what personal data is stored and to have incorrect data corrected. If any information is missing, users also have the right to complete it.

Right to restriction of processing: In certain cases, a person whose personal data are concerned may request that their processing be restricted. This is the case, for example, when the person concerned has already requested rectification, due to incorrect data. In the meantime, the processing of the inaccurate data can also be restricted.

Data portability:
In some cases, a person who has provided their personal data has the right to have it transferred to another organisation, such as a media service. The party that first received the personal data must then facilitate such a transfer.

Right to erasure Users have the right to have their personal data deleted if they so wish. There are exceptions where this right is restricted, but in the following cases the data must be deleted

- if the data are no longer necessary for the purposes for which they were collected - if the consent is withdrawn, - if the personal data is used for direct marketing and the user objects - unless there are legitimate grounds for erasure which override the interest of the individual,
- if the personal data has been processed unlawfully
- if erasure is necessary to comply with a legal obligation,
If a user wishes to have their personal data deleted, they should contact our Data Protection Officer Anton Lang by e-mail hello@backdrop-ai.com.

Telephone hours: 09:00-16:00

If the data is deleted after the request, the external parties who have accessed the personal data must also be notified. However, this does not apply if it would prove impossible or involve too much effort.

§ 6. COOKIES

The website uses cookies. This means that information may be stored in the user's browser when they visit the website. The purpose of this is for the website to recognise a user's computer, keep statistics and in turn improve the user experience.

A cookie is a small text file that allows the identification of a user's means of communication without storing personal data. There are two different types of cookies, time-limited and session cookies. Time-limited cookies are stored for a longer period of time and can be used, for example, to show the user previously missed content. Session cookies are deleted when the website/browser is closed. This type of cookie can store information such as the language chosen and means that users do not have to re-choose this every time they click on the website.

There are also third-party cookies on the website, i.e. cookies placed by third parties.

Cookies are used on the website for the following purpose(s):

We use 3rd party cookies on our website to improve the user experience and collect information about how visitors interact with our website. The purpose of our cookies is to optimise and adapt the content and functions of the website to the interests and behaviour of the visitor. The information collected includes the visitor's IP address, browser type and version, language settings, pages visited and date/time of visits. We comply with the General Data Protection Regulation (GDPR) and inform visitors about our use of cookies through our cookie policy on the website.

We use cookies, including Facebook Pixel, Google Analytics 4 and Google Tag Manager, to collect information about visitors' behaviour on our website. These tools allow us to collect data about how visitors interact with our website and our marketing, including information about the visitor's geographical location, which pages are visited and how long visitors stay on the pages. This information is used to analyse and optimise our website and marketing campaigns, and to create a more personalised and relevant experience for visitors. We may also use cookies to collect information about visitor interactions with our adverts and social media campaigns. By using our website, you consent to our use of cookies for these purposes.

The user must actively accept to receive cookies. If no acceptance is given, the user may encounter problems on backdrop-ai.com. A person who wishes to avoid cookies or to be warned before they are stored can change this themselves in the settings of their device.

§ 7. BREACH OF CONTRACT BY THE USER

A user who violates what is stated in these terms of use is dealt with as follows:

The user will be suspended from the website for 2 weeks if the breach of contract is of a minor nature and permanently if it is a serious breach of contract.

§ 8. DISCLAIMER & LIMITATION OF LIABILITY

Notd Consulting AB (Backdrop AI), which owns the website, backdrop-ai.com, disclaims the following legal liability:

To the extent not contrary to law, Notd Consulting AB (Backdrop AI) shall not be liable for any loss of data or punitive damages relating to material on this website.

The owner of the website disclaims all liability for any damage, loss or expense arising from the use of this website or its contents. We cannot guarantee that our website is free from errors, viruses or other harmful components, and we accept no responsibility for any problems that may arise from such errors or damage. Visitors to the site are responsible for taking appropriate precautions and using adequate protection against damage from, for example, viruses. We also reserve the right to change, delete or update any information on our website at any time and to notify any changes to the website.

§ 9. JURISDICTION

The website, backdrop-ai.com, is operated from Sweden and the terms of use are governed by Swedish law.

§ 10. CONTACT

For questions regarding the website and its content, we can be reached via e-mail hello@backdrop-ai.com.

For questions regarding the processing of personal data, please contact our Data Protection Officer.

info@backdrop-ai.com